Being America's First Black President is Not an Impeachable Offense Essay

Being America's First Black President is Not an Impeachable Offense - Essay Example The extent to which this opposition is due to his politics and his race is discussed in the context of recent events. It is concluded that a president cannot enjoy success without reasonable cooperation with those from other political parties. Being America’s First Black President is Not an Impeachable Offense The concept of impeachment has a rich history in American rhetoric. The term emerged from France in the 1640s, and it refers to a judicial proceeding against a public official (OED, 2010). In the United States, only two presidents have ever been impeached: President Andrew Johnson in 1868 (for violating the Tenure of Office Act) and President Bill Clinton in 1998 (for alleged perjury). Both of these attempts at impeachment succeeded; however, they certainly sent a strong message to the accused and the country, and it is an important asset to a constitutional republic. A so-called â€Å"impeachable† offense by a Federal official could be any unethical or illegal ac tion. Regardless of its usefulness in ensuring the rule of law, it is a useful tool in political rhetoric because it signals a substantive opposition to someone in power. Now, opponents of President Barack Obama propose to impeach him because of a wide range of problems they see with his policymaking. Recently, one Republican lawyer drafted impeachment proceedings against the President because of his commitment to help Libyan rebels win their civil war (Smith, 2011). The â€Å"Impeach Obama Campaign,† which is a petition that claims over one million signatures, takes issue with nearly every development emerging from Obama White House (Shapiro, 2011). In a political environment like this, it is little wonder why the President’s opponents claim he has been an ineffective leader. As an expert on negotiation will say, it is impossible to produce good results when every proposal, every thought, and every action is stonewalled. The virtue of winning the political game is pra cticed more than the virtue of creating good policy in the contemporary political environment. However, unquestioning opposition to President Barack Obama is not a new phenomenon; it is something Americans have seen since the young Illinois Senator emerged as a serious candidate in the 2008 election cycle. According to writers at Politico, President Obama has demonstrated that he is not the kind of president with a naive hope to change Washington (Harris & VandeHei, 2010). This is demonstrated by the steps he took in 2010 to overhaul health care in the United States and a financial reform. For an advisor to the President, it is frustrating that despite these accomplishments, America is still not satisfied with the level of success they would like to see from the Federal government (Geraghty, 2010). He notes that any one of the President’s most significant accomplishments would have been celebrated much more heavily if there were any other president in the White House (Geraght y, 2010). Thus, the question becomes about the factors that are holding President Barack Obama back from being celebrated as a successful (or at least â€Å"effective†) president. Indeed, there seems to be a multitude of different factors, not the least of which is the critical opposition he faced from the other side of the political aisle. In what

Writing Assignment Essay Example | Topics and Well Written Essays - 500 words

Writing Assignment - Essay Example Our superior staff and workforce, however, have been able to contribute to our steady growth despite overall industry patterns. Our current expansion plans include adding a sizable number of professional, high-tech jobs requiring the skills that you possess. As a former employee, you would have a distinct advantage as a valuable addition to our staff. Many companies are reluctant to rehire their former employees, and EDS has carefully considered the effects of this course of action. We believe strongly that the events that led us to make this offer were the inevitable result of unforeseen business forces. EDS admires your sense of individuality and in no way feels that it reflects on your loyalty or commitment as a business professional. While we can not guarantee that a position will be available for you, or that you would return to your original title, we are open to discussing your future with EDS. I would like to say that we appreciate your past performance and hard work at EDS and sincerely hope that you would consider continuing our positive relationship. I'm confident that as EDS continues to innovate and expand, you could make an important contribution to the future performance and progress of EDS. Again, I would like to say that you have the background and knowledge we are seeking to move EDS forward into the future.

HOW DOES INTERPROFESSIONAL WORKING IMPACT ON PROFESSIONAL Essay

HOW DOES INTERPROFESSIONAL WORKING IMPACT ON PROFESSIONAL RESPONSIBILITY AND ACCOUNTABILITY IN THE CLINICAL SETTING - Essay Example The patient will be referred to as Mr. X to maintain confidentiality as stated in the nursing and midwifery code of professional conduct (2007). The author’s interest in Mr. X is based on his clinical experience and reflection of his involvement in the delivery of his care. The positive and negative aspects of inter-professional team will be discussed. Also, the author will use appropriate literature to examine how responsibility and accountability can be enhanced through inter-professional working. According to Alan (2007), Inter-professional working is defined as a practice where a number of professionals with different qualifications come together to meet a particular target. Some of their characteristics include direct service delivery, good professional relationship, collaboration and communal trust. Further, Matrix and Weeds (2007) describe Inter-professional working as a group of professionals with complementary skills, who are committed to a common purpose and hold themselves mutually accountable for its achievement. Inter-professional working includes collaborative practice, multi-professional working and team working. This is supported by Mickan and Rodger, (2000a) who describe teamwork as shared and agreed responsibilities, decision making and problem solving. The members of an inter-professional team communicate effectively in order to provide quality patient care. According to Braine (2006), clinical governance should be viewed as an opportunity to improve care delivery in the aftermath of some highly publicised failures in the NHS in the 1990s. The most notable of these was the Bristol Royal Infirmary Inquiry (2001) which accounts for 23 deaths of cardiac surgical paediatric patients. Other notable cases were the Royal Liverpool Children’s Inquiry (Alder Hey Inquiry), the case of the GP Harold Shipman (Smith 2005), and the trial of the nurse Beverly Allitt in 1993

High Housing Prices in Shanghai Essay Example for Free

High Housing Prices in Shanghai Essay The topic of my presentation is making analysis into three parts—current situation, cause and solution. The first part—current situation. Now, many experts still believe that housing prices continue to rise; just because of limited land. The range of rise in housing price exceeds the range of rise in resident income. It makes lots of low and middle-income people worried about their own houses. Housing revenue rate is increasing, so real estate plays an important role in the economy of Shanghai. The first cause isThe economy of Shanghai continuously rise and it makes real estate market prosperity and development. From this chart, we can find a trend—GDP in Shanghai increased every year. People have more and more money to invest. In addition, Chinese have a traditional view that buying houses is the best way to keeping value. The second point is huge profits. Along with the change of industrial structure, many people find real estate industry has huge profits in China. In China, its average profit rate is 69% and gross margin is as high as 55%. Huge profits attracted more businessmen and speculators. The third point isBanks have launched mortgage. Mortgage has brought a great hope to someone who can’t afford to buy a house. This table shows housing loans occupy very large proportion of personal consumption. And in 2004, the upward trend appeared, at the same time, Shanghai housing loans reached 244 billion Yuan. The forth point isPopulation movements. It is a common sense that Shanghai is an international city, citizens come from different places. The picture below tells us a mode of population movements. Demands are more than supplies which means population is becoming bigger and land is becoming limited. That’s why Shanghai housing prices will continue to rise. Next, The first solution is Low-rent Houses. The government should increase investment to support poor people. The low-rent housing can meet basic requirements for them. This method will solve the social problem due to high housing prices and enable social stability. The second solution is Strengthening supervision. Each functional department should crack down on illegal real estate developers and illegal development behaviors. Actually, the government should restrain overheat and high housing prices. The third solution is Revising and improving relevant laws and regulations. Laws and regulations will standardize the real estate industry and its market to eliminate the cause of huge profits. And it will also standardize housing prices and taxes. In this way, many illegal businessmen and speculators will be sued reasonably. The forth solution is Correct media publicity. Making correct investment guide for consumers to avoid invest huge money on real estate blindly. Absolutely, it is a best way to sound an alarm bell for illegal businessmen and speculators to make them awake. Finally, I will summary my essay. Real estate is the first-class important event in the common people life. High housing prices problem must be solved as soon as possible.

Developing an Eating Disorder Essay -- Eating Disorders Health Psychol

Why is it that people develop eating disorders? There is no simple explanation, and no one answer that applies everyone. There are several types of eating disorders, but the most prevalent in adolescent and young adult females are anorexia nervosa and bulimia (Larocca, 1986). There are six main areas that potentially explain just why it is that people succumb to anorexia and bulimia. These factors are biological, psychological, family, social, cultural, and media (Siegel, Brisman & Weinshel, 2002). One of the factors contributing to the development of anorexia and bulimia is biological. To some extent, it has been proven that temperament can be genetically determined. (Siegel, Brisman & Weinshel, 2002). This can easily be observed if a person looks at two children coming from the same parents and how different from each other they can turn out. â€Å"Biological factors that appear to play a role in the development of bulimia are a predisposition to depression and factors related to having a weight and shape that do not conform to the ideal standards promoted by society. These factors are for the most part due to heredity† (Sherman & Thompson, 1990, p. 63). Also, a person whose parents have a low metabolism and were predisposed to be on the heavy side will likely produce offspring of the same physical kind. This can lead to a daughter having a higher set-point weight than she will be content with, and finding it more difficult to lose weight and be as thin as she would like. Not surprisingly, anything that increases the liklelihood of having a higher weight and decreases the likelihood of being able to lose weight and keep it off should increase the probability of developing an eating disorder (Sherman & Thompson, 199... ... teenage girls showed serious signs of eating disorders† (Siegel, Brisman & Weinshel, 2002). Anorexia and bulimia are two very complicated disorders. Their cause(s) can be ambiguous at times; there is no specific reason that everyone with anorexia or bulimia develops it. There are many contributing factors to possibly explain the onset of one of the disorders. Good news is that years of research has narrowed the causes down somewhat to the six main areas that potentially explain just why it is that people succumb to anorexia or bulimia: biological, psychological, family, social, cultural, and media reasons, and in doing that, families and friends of people with anorexia and bulimia can do their best to get to the root of the problem/cause and give their friend or family member who is suffering hopefully another chance at a healthy, productive, fulfilling life.

Date Rape and Acquaintance Rape Essays -- The Tragedy of Date Rape

Date rape is not a rare incident. Surveys indicate that in 84% of rape cases, the victim knows the attacker, and 57% of rapes occur on dates (Warshaw 11). However, what is even more surprising than these high statistics is that most incidents of date rape go unreported. Several theories exist that try to explain this phenomenon. For example, many women may refuse to believe that their â€Å"friend† raped them. In fact, they could eventually convince themselves that it never happened. Additionally, there is confusion following the attack in which memory and emotions become mixed up. When alcohol or drugs are involved, the women may have no memory of the attack whatsoever. Even if the victim does remember the attack, they could be left with a sense that they let themselves be taken advantage of. In cases such as this, the victim may blame them self instead of the attacker. The shame involved in either being battered by or hurting someone we care for makes it hard to tell anyone, even those closest to us. People in abusive relationships often work hard at making it seem as if nothing is wrong. They try to convince themselves and others that â€Å"it’s not really that bad,† or that â€Å"it doesn’t happen all the time.† (Hicks 18) Additionally, societal perceptions dictate that a woman should know how to set limits, and that they are responsible for their own actions. Many women, thinking back on their sexual experiences, will respond affirmatively when asked the question â€Å"Have you ever had sex with a man when you didn’t want to, because he used physical force against you?† but at the same time offer a firm â€Å"no† when asked â€Å"Have you ever been raped?† (Bender 10-11) While victims of date rape rarely report the crime, the psychological effects are just as bad as if a stranger raped them. Since fewer women seek counseling or treatment for date rape than for rape by a stranger, the effects can be even more severe. In recent years, public attention has been drawn to the prevalence of date rape through the media and researchers. However, many believe that date rape is still the most widely under-reported crime. (Warshaw 11-14)   Ã‚  Ã‚  Ã‚  Ã‚  Date rape has existed for as long as recorded history. In fact a date rape is described in the Old Testament (2 Sam. 13: 1-15) committed by Amnon, son of Kind David. Despite its long history, public awareness and attention has not been drawn ... ...sion. Educators choose to ignore the reality that acquaintance rape happens in junior highs, senior highs, and colleges across the country. Moreover, some school officials find it easier to punt the problem back to uninformed parents rather than risk calling attention to a possible negative situation in their own institutions. (Warshaw 169) Often, parents are reluctant to consider that their â€Å"perfect† child could commit date rape or could put themself in a position to be date raped. However, if these attitudes are changed and teachers and parents begin to educate young people about date rape, the prevalence of date rape will begin to drop drastically. Works Cited Bender, David Date Rape San Diego: Greenhaven Press, 2008 Hicks, John Dating Violence Brookfield: Millbrook Press, 2007 Lindquist, Scott The Date Rape Prevention Book Naperville: Sourcebooks, 2012 Mufson, Susan Straight Talk About Date Rape New York: Facts On File, 2009 Parrot, Andrea Date Rape & Acquaintance Rape New York: Rosen Publishing Group, 2008 Thornhill, Randy. The History of Rape. Cambridge: MIT Press, 2012 Warshaw, Robin. I Never Called It Rape New York: Harper & Row, 1994 Date Rape and Acquaintance Rape Essays -- The Tragedy of Date Rape Date rape is not a rare incident. Surveys indicate that in 84% of rape cases, the victim knows the attacker, and 57% of rapes occur on dates (Warshaw 11). However, what is even more surprising than these high statistics is that most incidents of date rape go unreported. Several theories exist that try to explain this phenomenon. For example, many women may refuse to believe that their â€Å"friend† raped them. In fact, they could eventually convince themselves that it never happened. Additionally, there is confusion following the attack in which memory and emotions become mixed up. When alcohol or drugs are involved, the women may have no memory of the attack whatsoever. Even if the victim does remember the attack, they could be left with a sense that they let themselves be taken advantage of. In cases such as this, the victim may blame them self instead of the attacker. The shame involved in either being battered by or hurting someone we care for makes it hard to tell anyone, even those closest to us. People in abusive relationships often work hard at making it seem as if nothing is wrong. They try to convince themselves and others that â€Å"it’s not really that bad,† or that â€Å"it doesn’t happen all the time.† (Hicks 18) Additionally, societal perceptions dictate that a woman should know how to set limits, and that they are responsible for their own actions. Many women, thinking back on their sexual experiences, will respond affirmatively when asked the question â€Å"Have you ever had sex with a man when you didn’t want to, because he used physical force against you?† but at the same time offer a firm â€Å"no† when asked â€Å"Have you ever been raped?† (Bender 10-11) While victims of date rape rarely report the crime, the psychological effects are just as bad as if a stranger raped them. Since fewer women seek counseling or treatment for date rape than for rape by a stranger, the effects can be even more severe. In recent years, public attention has been drawn to the prevalence of date rape through the media and researchers. However, many believe that date rape is still the most widely under-reported crime. (Warshaw 11-14)   Ã‚  Ã‚  Ã‚  Ã‚  Date rape has existed for as long as recorded history. In fact a date rape is described in the Old Testament (2 Sam. 13: 1-15) committed by Amnon, son of Kind David. Despite its long history, public awareness and attention has not been drawn ... ...sion. Educators choose to ignore the reality that acquaintance rape happens in junior highs, senior highs, and colleges across the country. Moreover, some school officials find it easier to punt the problem back to uninformed parents rather than risk calling attention to a possible negative situation in their own institutions. (Warshaw 169) Often, parents are reluctant to consider that their â€Å"perfect† child could commit date rape or could put themself in a position to be date raped. However, if these attitudes are changed and teachers and parents begin to educate young people about date rape, the prevalence of date rape will begin to drop drastically. Works Cited Bender, David Date Rape San Diego: Greenhaven Press, 2008 Hicks, John Dating Violence Brookfield: Millbrook Press, 2007 Lindquist, Scott The Date Rape Prevention Book Naperville: Sourcebooks, 2012 Mufson, Susan Straight Talk About Date Rape New York: Facts On File, 2009 Parrot, Andrea Date Rape & Acquaintance Rape New York: Rosen Publishing Group, 2008 Thornhill, Randy. The History of Rape. Cambridge: MIT Press, 2012 Warshaw, Robin. I Never Called It Rape New York: Harper & Row, 1994

Marketing Galaxy Essay

The company that I have chosen for the basis for my report is Mars Incorporated. They have been placed the 5th largest privately held company in the United States and had a $30 billion annual sales in 2010. The majority of people think of chocolate when they hear of Mars; however their confectionary products are not the only thing they focus on. They cater for six business segments:- †¢ Petcare †¢ Wrigley †¢ Food †¢ Drink †¢ Symbioscience †¢ Chocolate They are a privately owned company with more than 65,000 Associates who are committed to delivering the best quality in the segments above. Out of the six segments I will be focusing on one ‘Chocolate’. Mars have 4 billion dollar global brands which includes ‘M&Ms’; ‘Snickers’ and also ‘Milky Way’. Chocolate confectionery is very much a part of everyday life in the United Kingdom. The UK is the largest chocolate consumer in the world with an annual average per capita consumption of 11.5 kg followed by Liechtenstein with 10.9 kg. The reason why I have chosen this company is because they have a strong background when it comes to chocolate and three of their products ‘Galaxy, Mars Bar and also Bounty’ have been listed in the Top Ten Chocolate bar of all time. One of the products that Mars Incorporated that interest me is ‘Galaxy’ which is extremely popular in the United Kingdom; Middle East and in Africa. Galaxy is also known as Dove in many parts of the world such as United States; Germany; Malaysia and Greece. Nevertheless, the chocolate used in Dove products is a different taste from the chocolate used in Galaxy. Galaxy has 11 different products such as Galaxy Ripple; Galaxy Cookie Crumble; Galaxy Counters. As we know Galaxy has many different spin offs, which gave me an idea for a new product. â€Å"Galaxy Smooth White†. Galaxy believes that the indulgence about chocolate is about the whole experience. It has a luxury yet sensual feel towards it. The majority of white chocolate products is mainly aim at the children market, providing products such Milky Way and Kinder Bueno. There are a few white chocolate products for adults however are on the upper scale such as Divine; Fair-trade and Green & Blacks. When looking into the needs and wants of a ‘Galaxy’ chocolate, customers still want that luxury feel when they take that first bite. (Galaxy calls it ‘Love at first bite’). Customers want a warm feeling inside and for that moment, they don’t want to worry about how many calories they are going to add. Galaxy Smooth white delivers exactly this and more. It provides adults with a white chocolate that is not deemed to be immature or just any chocolate that you would have daily in your lunch box. This chocolate is for lovers of white chocolate or chocolate in general; who enjoy indulging themselves with an experience that allows them to be in their own world where everything is perfect for that moment. 70% of the whole UK confectionery market is accounted for by chocolate, with annual sales of  £3.75bn. White chocolate only accounts for just 1 to 2% of UK chocolate consumption (milk chocolate accounts for 92%). Tony Bilsborough, Head of UK Media Relations (Cadbury) believes that there is a massive growth potential with white chocolate. â€Å"We’ve seen the figures and our competitors have, too,† he says. â€Å"I think you could say that white is the new brown.† According to market research it has shown that white chocolate is famous among the female segment of the United Kingdom population. Women in return have rewarded Galaxy with sales figures that have totalled companies such as Ferrero, Green and Black’s, and Lindt combined. (According to UNS Worldpanel data.) Galaxy’s target market is women between the ages of 25 and 45 however for Galaxy smooth White, I would want to lower the age to 21, as I believe in this generation, women from the age of 21 are deemed to be more mature than they were 10 years ago as they are more independent and becoming more career focused. When looking at segmentation criteria for Galaxy Smooth white, I looked at ‘Demographic’. This segmentation involves dividing the market into different groups based on variables that relate to age, gender, family size, income, occupation, education, lifecycle and generation. This is known to be one of the most popular bases for segmenting consumers groups, mainly as consumers wants are closely linked to such variables as income and age; and there is more data available to assist with Demographic segmentation process. Below are the main demographic segmentation variables for ‘Galaxy Smooth White’: Age/gender As explained above Galaxy Smooth White will be aimed at 21-45 year old women. As facts show that women in the United Kingdom find white chocolate very popular. There are many white chocolate available for children so breaking into that market will be a massive risk, whereas white chocolate aimed at women is a quite small market waiting to be broken. Galaxy is also known to be a chocolate that is soft; sensual and even romantic. So aiming this product towards men will be a big fail. Income When looking at this product, its shows it’s a luxury good. However compared to products such as Green & Black and Divine it is not at that end of the scale. Galaxy Smooth White appeals to consumers of all types of income which makes it different from competitors such as Divine who are aimed at those with a medium to high income. Lifestyle When looking at Galaxy Smooth White the type of women it is aimed at, is those with a hectic lifestyle; so whether it be someone who works all through the week; a mother of four or even a student who constantly in their books. The aim of the chocolate is that when a women needs a moment for herself, Galaxy Smooth White allows her to calm down; allows her to focus on herself; her needs and for that moment nothing else matters. The reason why I chose women between the age of 21 and 45 for the target market is that apart from children they are the main consumers for white chocolate. There is also room for a luxury, sensuous affordable chocolate in the confectionery market. I still want to keep Galaxy’s consumers as a target market as the company has been influencing it consumers to fall in love with Galaxy’s silky taste while also endorsing itself as a symbol of indulgence, femininity, and sensuousness. It is important that Galaxy’s traditional image is reserved as there are many benefits for Galaxy Smooth White to be associated with Galaxy. One brand that may be seemed as competition is Cadbury’s Dream, which is portrayed by them as a ‘white chocolate made with real smooth, melt in your mouth chocolate’. I know that Galaxy Smooth White will be positioned at a higher rank compared to Cadbury’s Dream as I have a more solid knowledge of my target market and Dream did not have a clear clarification of what their target market was. Galaxy has been linked to female-friendly activities such as book and films such as The Devil Wears Prada and Sex and The City. All this relates to Galaxy Smooth White Brand. When marketing Galaxy Smooth White, I need to make sure that I create a successful mix of: †¢ Being the ‘right’ product †¢ Sold at the ‘right’ price †¢ Sold in the ‘right’ place †¢ Using the ‘right’ promotion †¢ Product Galaxy is already a household name and is known for being a chocolate that caters for women. One of their branded names is ‘Why have cotton when you can have silk?’ When looking at what the customers wants from the Galaxy Smooth White, they still want that feeling of having a soft, smooth silk like feeling of white chocolate. Not only does it have to taste right, it has to look perfect. The packaging should be similar to the current Galaxy Smooth Milk however have white/sliver silky foil covers with the same colour background, however the words ‘Galaxy’ written in white. The Galaxy Smooth White should be written in white. We still want to keep the packaging simple as the product is our main focus. Comparing this product to others such as dream, I think the Brand name does put Galaxy Smooth White at an advantage as what we are selling relates to the brand; has been backed up by the brand. So we are in a position where the consumers know what to expect. Price Galaxy bars are now (46g) sold at a retail price of 57p. The larger ones (125g) are sold at  £1.26. When looking at pricing the ‘Price must be right’. In regards to Galaxy Smooth white I will use, Penetration Pricing. The aim of this is to increase the market share of a product. Galaxy Smooth White could you the â€Å"Special Introductory Offer†. Here I am able to set a relatively low initial entry price, lower than the established price to attract new customers. This strategy aims to encourage consumers to switch to the new product because of the lower price which will be  £1 for 125g and 45p for 46g. Although this type of pricing is mostly associated with a marketing objective of increasing market share or sales volume, in the short term profits will result in being lower than if the price was set higher. However long term, there would be profitability of higher market share, so the pricing strategy can often be justified. Place We have to make sure that the Galaxy Smooth White is obtainable in supermarket, online and even local shops. Galaxy Smooth White should be available for consumers as other confectionaries are. So even a vending machine at work should have ‘Galaxy Smooth White’ waiting for the consumer to buy it. Our distribution channel will be Suppliers –wholesalers/companies-Consumers. I also would want to send samples to catalogue companies as a way of introducing the new Galaxy Smooth White. The type of Catalogues I would like to send samples to be â€Å"More† and â€Å"Cosmopolitan as they are magazine that are aimed at women aged 21-45. Promotion The target market does need to be aware of the existence and availability of the product through promotion. To promote Galaxy Smooth White there needs to be a broad range of advertising, through magazine; television and billboards. The best time to promote and launch Galaxy Smooth White would be Christmas as it can relate to the ‘White’ Christmas theme. It also related back to the brand, as many people will be busy buying Christmas presents; students will be busy trying to get all their Christmas assignments done in time and they can relax with a bar of Galaxy Smooth White. The marketing mix should be more than a checklist of the 4P’s as we mist blend together all the elements. The pricing, promotional and distribution strategy of ‘Galaxy Smooth White; must be consistent with the product and target market. Booms and Bitner (1981) suggested another extra 3P’s that are: †¢ People †¢ Physical evidence †¢ Process People looks at all the people whether they be directly or indirectly involved with the product. Process analyses the procedure in which the flow of the activities of which the product is consumed. Lastly, physical evidence is related to the environment in which the product is delivered. People The impact that people have within the market should never be underestimated. This is most obvious when looking at front line sales to customer service staff which will have a direct impact on how your product is perceived. Galaxy as a whole makes sure that the customer services staff are provide high quality services to our consumers. This is why ‘Galaxy Smooth White’ will be distributed in well names supermarket known for their excellent customer service such as ASDA and Tesco. All the elements of the marketing mix will have an impact in regards to Galaxy Smooth White but ‘People’ carries an importance of regarding marketing as an integral part of the way I would do business is clear. Process This part of the mix is about being ‘easy to do business with’. We have all been in situation where we have either become frustrated at call centres that are not able to answer our questions; irritated when you are unable to purchase something in the shop because it is not recognise on their computer and you clearly see it on the shelf. Situations like this make this element important. This element will make sure ‘Galaxy Smooth White’ looks at this from its consumer’s side. We will make sure that the process right and easy. Physical Evidence With tangible goods such as ‘Galaxy Smooth White’ we can offer our consumers the chance to ‘try before you buy’, or at least see, touch or smell the good. This is why in out promotion element I explained by sampling the chocolate in magazine, aimed towards our target market. Through this we will be able to build trust and then a relationship with the consumer and to do this we must provide evidence of the quality that we will be providing as possible. Physical evidence refers to all the tangible, visible touch points that our consumer will come across before they buy. Overall, I do believe that this product will sell well because its new product made from an existing product and Galaxy has a strong name on its own and the products that have been made from Galaxy have all been a success and are still marketable. References New year, new Galaxy – Rainforest Alliance Certifiedâ„ ¢ Cocoa . 2011. New year, new Galaxy – Rainforest Alliance Certifiedâ„ ¢ Cocoa . [ONLINE] Available at:http://www.galaxychocolate.co.uk/. [Accessed 29 November 2011]. About Mars | World Famous Company | Mars . 2011. About Mars | World Famous Company | Mars . [ONLINE] Available at: http://www.mars.com/global/about.aspx. [Accessed 29 November 2011] 7-Ps – Extended Marketing Mix – Booms and Bitner. 2011. 7-Ps – Extended Marketing Mix – Booms and Bitner. [ONLINE] Available at:http://www.valuebasedmanagement.net/methods_booms_bitner_7Ps.html. [Accessed 12 December 2011 Nestle Marketing Mix and SWOT . 2011. Nestle Marketing Mix and SWOT . [ONLINE] Available at: http://www.docstoc.com/docs/12163694/Nestle-Marketing-Mix-and-SWOT. [Accessed 12 December 2011]. Health, Beauty, Fashion, Love, Careers and more – MORE Magazine. 2011. Health, Beauty, Fashion, Love, Careers and more – MORE Magazine. [ONLINE] Available at:http://www.more.com/. [Accessed 12 December 2011]. How to Develop Your Distribution Channels | Marketing M.O.. 2011. How to Develop Your Distribution Channels | Marketing M.O.. [ONLINE] Available at:http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/. [Accessed 12 December 2011].